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The Insurance Game · Your side

What a public adjuster actually does on a property claim

The policyholder-side role: document, estimate, and present. When it helps, when it does not, and why the call should happen before the insurer’s inspection.

By Armando Ferrer, Licensed Public Adjuster

American Financial Claims · Florida firm license G288962

Published 4 min read

Public adjuster speaking with a homeowner about a claim file
In this article (4 sections)

A public adjuster does not work for the insurance company, and a public adjuster is not your lawyer. The license is to represent the policyholder on the claim: read the policy, document the damage, prepare an estimate, and present the loss.

American Financial Claims is that kind of firm. Armando Ferrer, the author of The Insurance Game: And How To Win It, leads the public adjusting work. This page is an original explanation of the role. The book itself is a free digital download on the existing form.

The useful timing is early. Call (239) 444-8101 before you give the insurer a recorded statement or walk the property with their adjuster. The consult is free. We will tell you if you do not need us.

The job, without the slogan

On a file American Financial Claims accepts, the work is concrete. We read the policy forms that apply to this loss. We inspect and photograph what the carrier may skip. We write an estimate that matches the building. We send it with the evidence, answer the carrier’s questions, and follow supplements until the scope is either paid or clearly disputed.

  • Policy review tied to this claim, not a generic summary
  • A documented scope the carrier has to answer line by line
  • Communication you are not managing from a hotel room
  • A recommendation to stop if the claim is small, fair, or needs a lawyer instead

The longer description of the service is on the public adjuster page. How the other side of the table is staffed is in how carriers handle a claim.

Not the carrier’s adjuster, not a contractor, not a lawyer

The carrier’s adjuster evaluates the claim for the insurer. A contractor repairs the building and may write a bid. An attorney gives legal advice and, when needed, files suit. A public adjuster sits in the claim itself: evidence, estimate, and presentation. Mixing those roles up is how people hire the wrong help first.

Free consult, then a choice

Call (239) 444-8101 or schedule before you talk to the insurer. You can also keep reading and download the book. Neither step signs you up for representation.

If the only question left is a lawsuit, we will say so. American Financial Claims is a public adjusting firm, not a law firm.

When the role tends to matter

Representation earns its place when the loss is large, the estimate is incomplete, the claim is denied, or the file has stalled. It is optional when the damage is near the deductible, the carrier’s scope already matches your contractor, and you are comfortable running the calls. A fuller version of that test is when to call a public adjuster.

Call before these moments

  • Before a recorded statement
  • Before the carrier inspection
  • Before you discard damaged materials
  • Before you sign a release or a proof of loss
  • Before a notice deadline gets close

In Florida, new property-claim notice is generally due within one year of the loss under section 627.70132, and supplemental notice within 18 months. Confirm the rule that applies to your state and your policy. Do not wait out a disagreement until that window is the crisis.

After the number moves

A higher estimate is not the end. Mortgage companies are often named on the check and will want inspection draws. Recoverable depreciation still has to be claimed with proof of repair. A public adjuster’s job can include keeping those steps from unwinding the settlement you just won.

That “after the check” stretch is one reason the book spends time on securing the result, not only on the argument. Read the original guides in this cluster, then get the free edition. If you would rather have a person do it, schedule a consult.

Frequently asked questions

Do I have to hire American Financial Claims to download the book?

No. The free digital edition is the form on /book. Hiring a public adjuster is a separate decision after a consult.

Can a public adjuster guarantee a bigger check?

No. Outcomes depend on the policy, the facts, and the state. Anyone who guarantees a result is not describing this work honestly.

What should I do today if the loss just happened?

Make it safe, photograph, and call (239) 444-8101 before you call the insurer. If you prefer a set time, use the schedule page.

Free digital edition

Get the book, then decide your next move.

American Financial Claims will email the free digital edition of The Insurance Game: And How To Win It. Same download form as the book page. If a claim is open, talk to a public adjuster before you talk to the insurer.

Prefer a set time? Schedule a free consult · Public adjuster services · All chapter guides

Armando Ferrer

Armando Ferrer

Licensed Public Adjuster · American Financial Claims · Florida firm license G288962

Armando leads public adjusting work at American Financial Claims, a public adjusting firm based in Brickell, Miami and licensed in 15 states. He is the author of The Insurance Game: And How To Win It. Consultations in English and Spanish. More about Armando.

Educational information only, not legal advice. Scenarios in this article are general illustrations, not real cases or clients. Coverage, deadlines and outcomes depend on your policy, your state and your facts, and no result is guaranteed. Statute references are to the Florida Statutes as published by the Florida Legislature; other states’ rules differ. American Financial Claims is a public adjusting firm, not a law firm.